and technology should both serve product usability. In
our work, technology is never intrusive; its job is to
make the product as intelligent, responsive, and
reliable as possible.
work tomorrow as well as today. We use
modular approaches to visual design and functional
design to ensure that our solutions are extensible and
easy to maintain. Because excellent product design is
expensive, clients deserve flexible solutions of lasting
If a product
isnít easy to use, it isnít working. We
recognize that users of interactive products have
specific goals, needs, and tasks to accomplish. They
want the fastest possible gratification with the fewest
possible distractions. Our job is to facilitate their
experience and get out of the way.